I love this billboard. It’s a rare example of how a familiar sort of object can carry irony right up from its underpinnings. In this most regulated city, it maneuvers its way past being out of place, and brings the history of its location all the way up to eye level. Now, to layer messages on to it – from individual commentators – to interrupt other messages, makes this very private piece of sky public once more.
Digital Natives on Twitter